Content Strategy That Actually Ranks
Stop guessing what works. Learn to build content strategies based on search behavior, technical fundamentals, and measurable outcomes. No fluff, no shortcuts.
View Current Programs
Choose How You Learn
Individual Sessions
Work directly with instructors on your specific challenges. Focus on your site, your audience, your constraints.
- Schedule matches your availability
- Curriculum adapts to your progress
- Direct feedback on your work
- Private consultations included
Group Learning
Learn alongside others tackling similar problems. Share approaches, compare results, build perspective.
- Fixed schedule with live sessions
- Peer review and collaboration
- Group discussions and Q&A
- Structured progression path
Flexible Mix
Start with group sessions, add individual time when you hit specific blockers. Adjust as needed.
- Switch between formats freely
- Extra support when stuck
- Pay only for what you use
- No commitment to one path
What We Actually Teach
Search Behavior Analysis
How people actually search for what you offer. We analyze query patterns, intent signals, and SERP features to identify content opportunities that match real search behavior, not keyword volume fantasies.
Technical Foundation
Site structure, crawlability, speed optimization. The boring stuff that determines whether your content gets indexed and ranked properly. Covers schema markup, internal linking architecture, and mobile optimization.
Content Production Systems
Building repeatable processes for creating content that serves users and ranks. Includes research workflows, quality checks, and performance measurement frameworks you can actually implement.
Measurement and Adjustment
Setting up tracking that tells you what's working. Learn to interpret analytics data, identify underperforming content, and make evidence-based decisions about where to invest effort.
Who Teaches This
Our instructors have spent years implementing SEO strategies for sites handling millions of monthly visitors. They've dealt with algorithm updates, migration disasters, and competitive markets. They know what works because they've had to make it work under real constraints.
Annika Bergström
Lead SEO Strategist
Technical SEO Implementation
Spent six years managing technical SEO for e-commerce sites processing 2-3 million monthly visits. Has handled site migrations, international expansion, and architectural overhauls without tanking traffic. Specializes in crawl optimization and schema implementation.
Content Strategy Development
Built content programs that grew organic traffic from 40k to 380k monthly visits over 18 months. Focuses on search intent mapping, competitive gap analysis, and building content that actually converts traffic into customers.
Analytics and Measurement
Developed tracking frameworks used across multiple organizations to measure content ROI. Can help you set up analytics that answers business questions rather than just collecting data points.
Getting Help When You're Stuck
Weekly Office Hours
Every Tuesday and Thursday, 3-5pm. Drop in with questions about assignments, technical problems, or strategy decisions. No appointment needed. Bring specific examples and we'll work through them together.
- Screen sharing for technical issues
- Live site audits and feedback
- Strategy review and direction
- Troubleshooting implementation problems
Instructor Communication
Send questions via course platform messaging. Response within 24 hours during weekdays, 48 hours on weekends. For urgent technical issues, escalation path available. All communication stays within the platform for record-keeping.
- Direct messaging to instructors
- File and screenshot sharing
- Detailed written explanations
- Follow-up thread tracking
Documentation and Examples
Searchable library of implementation guides, code examples, and case studies. Organized by topic with working examples you can copy and adapt. Updated based on student questions and common issues.
- Step-by-step implementation guides
- Copy-paste code examples
- Video walkthroughs of complex processes
- Real project case studies
Platform and Tools
All instruction happens through our custom learning platform. No switching between different tools or losing track of materials. Everything you need lives in one place with persistent access to recordings and resources.
Learning Environment
Video conferencing integrated directly into the platform. Watch live, ask questions via chat, review recordings later. No separate Zoom accounts or meeting links to manage.
- HD video streaming with 1080p quality
- Real-time chat and Q&A sidebar
- Screen sharing for demonstrations
- Automatic recording of all sessions
- Mobile app for iOS and Android
Analysis Tools
We provide access to professional SEO tools during your enrollment. Learn on the same platforms agencies use without buying expensive subscriptions yourself.
- Keyword research and competitor analysis
- Technical audit and crawl tools
- Rank tracking and visibility monitoring
- Backlink analysis and opportunities
- Content optimization recommendations
Ready to Build Real Skills?
Programs starting now. Choose individual sessions or join the next group cohort. First consultation free to make sure it's a good fit.